| Developmental
activities are getting momentum all over
the world. The stress on developmental
activities and sweeping changes call for
initiations of programs to understand
the process, help vulnerable groups and
individuals such as children, women, handicapped,
aged, deprived and the poor through social
action and active intervention done after
exhaustive research. The effectiveness
of such activities can be enhanced if
they are directed, channalised and undertaken
with the service, research and developmental
motto in mind. Science and Technology
have much to contribute in this universal
task. All attempts are made to pool and
coordinate efforts and resources to make
life reach the desired and optimum level
of possibilities for all segments of society.
These expectations are generally crystallized
at the level of planners and policy makers
and it is the experience of many that
such expectations do not find affirmation
through the responses of people on whom
such a benefit is meant to be bestowed.
Thus, the chasm between the expectations
of the policy makers and the perceptions
of the people at large seems to be widening.
Such shortcoming focuses on understanding
the nature of campaigns and what makes
them effective. It asserts that campaigns
are not linear or mechanistic, but need
to be understood as passing through various
stages and requiring different kinds of
action at different levels and at different
times. We foresee the variety of work
and skills thus required makes it vital
that the various philanthropic organizations
involved needs to collaborate with each
other in bringing about sustained policy
change at grassroots level particular
for the vulnerable and deprived strata
of society. |
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